A Natural Evolution of Thoughtful Living
Meghan’s journey into the world of lifestyle and wellness isn’t new. Years before her royal chapter, she helmed The Tig, a well-loved blog showcasing her passions for food, travel, and self-care. With As Ever, she’s taking that vision further, curating a brand that blends elevated essentials with everyday rituals. Teaming up with Netflix, she’s creating a collection that spans from small luxuries like vegan jams to beautifully designed tableware and skincare essentials.
The name As Ever captures a philosophy of timeless appreciation—of savoring the beauty in life’s quieter moments. It speaks to those who value sustainability, intentionality, and the art of hosting with warmth and authenticity.
Curating a Lifestyle with Meaning
From hand-blended herbal teas to buttery shortbread cookies and signature raspberry jam, As Ever presents a mix of culinary and home essentials designed to enhance daily life. Every piece feels carefully considered, emphasizing natural textures, muted palettes, and a balance of utility and beauty. The brand is about more than just products—it’s an invitation to experience life through a more mindful, connected lens.
Supporting this vision, her Netflix series, With Love, Meghan, delves into her philosophy on home, food, and entertaining. Featuring culinary icons like Alice Waters and Roy Choi, the show explores how the act of gathering—whether through shared meals or meaningful conversations—creates a sense of belonging and joy.
Finding Beauty in Everyday Rituals
At its heart, As Ever reminds us that thoughtful living isn’t about expensive upgrades or complicated routines. It’s about the intentional details—a home-baked treat, a beautifully set table, or a quiet moment with a good book. These small rituals ground us, offering warmth in a fast-moving world.
For anyone looking to bring more mindfulness into their home, start with the little things. Use natural ingredients, set a welcoming space, and embrace the joy of simple pleasures. Over time, these mindful choices shape a lifestyle that fosters connection, creativity, and well-being.
Stay inspired by exploring more mindful living insights at Epochedge Lifestyle. Get the latest on cultural shifts and innovative brands at Epochedge News.
